What is performance marketing?
Performance Marketing is a marketing strategy aimed at driving measurable results with your marketing investment. The term “performance marketing” is often used in contrast with “branding”, however, they can (and must) work hand in hand.
Successful marketing plans are given the flexibility to put money towards the ad channels that are achieving your goals instead of locking your business into spending money on ad channels that underperform for your business goals and cost your business valuable marketing dollars.
Performance marketing can be applied to a variety of businesses with a diversity of business goals. Some real-life examples of performance marketing goals we’ve been asked to achieve are
Filling 150 jobs per month
Driving sales on an online store
Partnering with sales teams to drive quality leads via short forms and calls
Winning a bid on a $2,000,000 project
What does it mean to partner with Craddock Holdings?
We do not have clients as much as we have partners. Our aim with partners is helping to grow their digital marketing businesses.
Facebook Ads Management
Have your brand enter the conversation and keep your target demographic engaged with your company.
Be present as your potential customers are searching for your product or service.
LinkedIn Marketing Solutions
Reach the people who make the decisions in your target audience.
Instagram Ad Management
Engage audiences of all ages with meaningful and valuable content.
Digital Lead Generation
Gain measurable outcomes from your marketing dollars that help your business grow.
Conversion Rate Optimization
Clarify what it costs you to get a lead for your company, and adjust your marketing strategy for your business’ ideal cost per conversion.