Performance Marketing

What is performance marketing?

Performance Marketing is a means of driving measurable ROI with your marketing dollars. The term is often used in contrast with the term branding, however they can work hand in hand with.


Marketing plans should ultimately be platform/medium agnostic as long as they accomplish the ultimate goal.  A couple examples of a performance marketing goal are filling 150 jobs per month, or winning a bid on a $2,000,000 project.


The approach to reaching these via performance marketing is often maximizing forms and calls.  We leverage sponsored posts channels such as Facebook, Google Ads, LinkedIn, Instagram, YouTube, etc.

What does it mean to partner with Craddock Holdings?

We do not have clients as much as we have partners.  Our aim with partners is helping to grow their digital marketing businesses.

We grow your business by finding you customers on the platforms they are using now...

Facebook Ads Management
Have your brand enter the conversation and keep your target demographic engaged with your company.

Google Ads
Be present as your potential customers are searching for your product or service.

LinkedIn Marketing Solutions
Reach the people who make the decisions in your target audience. 

Instagram Ad Management
Engage audiences of all ages with meaningful and valuable content.

Digital Lead Generation
Gain measurable outcomes from your marketing dollars that help your business grow.

Conversion Rate Optimization
Clarify what it costs you to get a lead for your company, and adjust your marketing strategy for your business’ ideal cost per conversion.


SEO and Organic Traffic Strategy

Our approach to search engine optimization goes well beyond  visibility in traditional search engines which is why we also include organic traffic strategy in our services description. While we pride ourselves on our ability ensure our client's sites  are found in Google, Bing and the other search engines we also strive to make sure they're visible in the countless other places that can also be valuable sources of organic traffic (i.e. non-paid traffic).

We focus on 3 key areas of SEO, On-page SEO, Technical SEO, and Off-page SEO so you can rest assured you're working with a team that's well versed and has experience in all things organic traffic.


SEO is a long-term investment, but one that can pay great dividends if you make it  apart of your digital marketing strategy. Some view paid channels and organic traffic sources as at being at odds. In our view if done correctly they compliment each other perfectly.

Our strategy centers around 4 pillars:

We find ways to repurpose your branding dollars and maximize results with your marketing budget.

Then we deploy a customized lead generation strategy and deliver high-quality leads (most clients see results on day one).

At the end of each leads cycle, we meet with you to report, review, and refine your ROI.

From there, we’ll create a lead forecast to guide budgeting decisions for steady, sustainable growth.

Need more details? Contact us

We are here to assist. Contact us by phone, email or via our Social Media channels.

Tel: ‪(205) 523-4744

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© 2020 by Craddock Holdings, LLC